Think traffic volume is the star? GA4 just exposed the real hero
Google Analytics quietly reveal a lot about about your marketing mix.
Traffic volume makes you obsessed but once you get out of that dopamine rush and dip your face in cold water,
What truly matters is which channel keeps people engaged once they land.
When you line up your direct, paid, organic search, organic social, and referral traffic side by side, patterns whisper even though in zig zag lines.
Some channels bring the crowd. Others keep them around. A few surprise you with how deep they go even if they seem small.
Every spike tells a story, every dip hints at a blind spot, and every minute spent inside GA4 is really a minute spent learning what your audience loves, ignores, and returns for.
If you look long enough, the data starts talking back.
But most of the time you doze off because it's a lot of yapping
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