Issac writes

  Google Analytics quietly reveal a lot about about your marketing mix. Traffic volume makes you obsessed but once you get out of that dopamine rush and dip your face in cold water, What truly matters is which channel keeps people engaged once they land. When you line up your direct, paid, organic search, organic social, and referral traffic side by side, patterns whisper even though in zig zag lines. Some channels bring the crowd. Others keep them around. A few surprise you with how deep they go even if they seem small. Every spike tells a story, every dip hints at a blind spot, and every minute spent inside GA4 is really a minute spent learning what your audience loves, ignores, and returns for. If you look long enough, the hashtag data starts talking back. But most of the time you doze off because it's a lot of yapping

If you know how to use bread and butter, some jam, and eggs, you know how to cook yourself a nice breakfast. If you know how to steam some rice and beans, cook dal, chop vegetables, and use spices, you know how to cook yourself a great lunch. If you know how to roast chicken and sauté some vegetables, you know how to make yourself a satisfying, low-calorie dinner. Every niche is about mastering the fundamentals. Once you have the fundamentals right, it becomes much easier for you. Whether you climb the hierarchy toward expertise or fuse those fundamentals with the skills you already have is your choice.

  Sometimes when life comes to a standstill and you are just ordering McDonald's and watching movies, Just break the loop and instead of ordering online, take a walk to McDonalds. Chances are high that choosing to walk will get you out of the rut. Because you will fulfill the 1st law of motion, Every object will remain at rest or in uniform motion in a straight line unless compelled to change its state by the action of an external force. Once you get into motion, you need to grasp an idea to work on to fulfill the 2nd law of motion. Until you don't find something to work on, keep walking, keep moving, Either while moving or when you pause to take a rest, an idea or an interesting project would manifest itself. And once it does, you start working on it to fulfill the 2nd law of motion, The rate of change of momentum of a body is directly proportional to the applied force and takes place in the direction in which the force acts. And leave it to the universe to fulfill the 3...

Love in the Rain- A sketch on a dark window pane A friend of mine, I won’t call her a friend. Say, a Twitter acquaintance, we have been a part of a few online spaces and must have met at a mutual friend’s birthday party. That’s where we come to know, oh! we live nearby, around the corner around a km apart. But since there isn’t any sexual attraction or physical friction, both of us aren’t that excited about the whole thing.   But then days pass by and one odd day, around 10 pm, I get a text from her, hey, where are you? I am like, hey I am home! She says, would you like to meet right now, if you are busy we can do it some other day. Now, I am like I had an altogether different plan and there was this sudden urge to say no, as it was already 10, and without sexual friction in the equation, I didn’t want to sacrifice my Netflix and drinks plan.   But then the Covid-19 pandemic made me empathic like those two years were some horrible times. I remember crying buckets and seeing pe...

The zeal for freedom is oozing, The month of August has arrived, As freedom embraces me, I feel bound The hold is tight and I feel suffocated, And that's when reality hits me, I go spiralling down as the power of reality grips me, And that's when I realise Seventy-one years of Independence, Still chained by the goons of religious intolerance, Seventy-one years of Independence, Still chained by the goons of reservation, Seventy-one years of Independence, Still chained by the goons of sexual exploitation Seventy-one years of Independence, Still chained by the goons of Illiteracy, Seventy-one years of Independence. Still chained by the goons of corruption Seventy-one years of Independence, Still chained by the goons of censorship As world's largest democracy celebrated its independence, Irony had a hearty laugh, as our nation became a mobocracy

Two years of trauma officially ended today and it ended with claps and compliments. I gave my final presentation and now just a few formalities left and my M.Sc would be over. This two years were no less than a torture for me. To study something

I quit my job. Ran out of savings. Then took a low-paying job as a copywriter. I bootstrapped down and moved into my Dad’s tiny apartment. Without much space, we slept in the same room. During this time, I learned something beautiful. Success and happiness parallel how much value we create for others. Not how many books we read, podcasts we listen to, or YouTube videos we watch. The problem: I had no skills. I had no money. With few options, I began writing for many hours every day. To focus, I stopped… -Talking to friends who didn’t help me create value. -Opening my Facebook News Feed. -Paying attention to politics. -Watching T.V. and Netflix. -Going out to eat. First, I wrote on my blog. As I became a better writer, I contributed to publications. People began to recognize and respect my ability to create value. I left my low-pay copy writing job to work for a Facebook software company and moved out of my Dad’s apartment. I then took a job as the VP of marketing f...